We are devoted to offering our Employees strong work surroundings with the same possibility for gaining knowledge of and private growth. Creativity and innovation are endorsed for enhancing the effectiveness of Southwest Airlines. Above all, Employees might be furnished the equal concern, respect, and concerned mindset inside the enterprise that they’re predicted to percentage externally with each Southwest Customer.

Job Description:

All of Southwest’s People come together to supply our Purpose; Connecting People to what’s vital to their lives through friendly, reliable, and low-price air travel. The Senior Search Engine Optimization (search engine optimization) and search Engine Marketing (SEM) Specialist helps our Purpose via way of means of leveraging their expertise of Customer insights to become aware of the pleasant manner to attain modern and potential Customers throughout all paid media and natural seek channels.

This function companions carefully with numerous inner Teams in addition to our media business enterprise on planning, executing, measuring, and optimizing each customer going through paid media channels for Southwest. The Senior search engine optimization & SEM Specialist is a strategic philosopher who appears ahead to using their very own profession with Heart and the destiny of Southwest Airlines.

Additional details:

The subculture of Southwest Airlines approaches we embody a bendy place of job and fee the camaraderie, collaboration, and innovation that takes place whilst we come collectively and engage face-to-face at our colorful Corporate Campus. This function is a hybrid role primarily based totally out of our Corporate Campus in Dallas, TX, which calls for Employees to work onsite on our Corporate Campus at least 3 days a week. The Department designates the particular 3 days of the week Employees ought to work on-site.
U.S. citizenship or modern authorization to work inside the U.S. is required, and no modern or destiny work authorization sponsorship is available.

Southwest Airlines is an Equal Opportunity Employer. We continue to search for possibilities to mirror the groups we serve, and welcome candidates with numerous thoughts, backgrounds, and experiences.

Job Summary

The senior search engine optimization & SEM Specialist is responsible for turning in green and powerful effects in each paid and natural seek, maximizing ROI and decreasing cannibalization/friction among channels. This function helps the Consultant in main campaign-extensive optimization tips and improvements with an endured awareness of enhancing CPS efficiencies, using audience-first personalization techniques, studying ongoing campaign/channel overall performance and increasing cross-channel integration of overall performance content material.

Responsibilities

Supports all natural and paid seek efforts relating to Southwest Airlines and numerous strains of enterprise. Assists in trying out efforts to enhance our virtual sophistication.
Provide courses to business enterprises for tips and adjustments.
Track, record and examine internet site analytics and PPC projects and campaigns
Provide steerage and assist for the search engine optimization business enterprise to expand and put into effect pleasant practices for search engine optimization to force natural seek, decreasing friction among paid and natural searches. Optimize reproduction and touchdown pages for seek engine marketing. Ensure that search engine optimization pleasant practices are well implemented, operating carefully with cross-useful search engine optimization center team
Assist with search engine optimization content material tasks from ideation to crowning glory consisting of each technical backend work with cross-useful groups.
Collaborate with Tech groups to beautify Southwest pages each for refresh and new builds, making sure technical elements are constructed to choose up natural keywords.
Assist with A/B trying out techniques in seeking to become aware of take a look at parameters and overall performance-primarily based totally KPIs, screen ongoing overall performance, become aware of subsequent step actions, and put into effect changes.
Work without delay with search engine optimization/SEM representative on paid seek techniques throughout all strains of enterprise and preserve duty as a topic be counted expert, supporting to influence conversations.
Help expand courting with search engine optimization and overall performance content material companions and make sure they may be constantly using incremental fees for the enterprise via way of means of prioritizing tasks primarily based totally on enterprise desires and executing first-class work.
Help control media seek budgets with a pulse on how they have interacted with different channels.
May carry out different activity obligations as directed via way of means of Employee’s Leaders

Knowledge, Skills and Abilities

Other Jobs You May Be Interested In

Strong storytelling and communique abilities are required to articulate the complexities of seeking in a simplified and compelling way to inner stakeholders and leaders.
Ability to be Mobile-first mindset.
Strong expertise in the hunt area, companions who are inside the area and the way to seek features at the back end.
Knowledge and knowledge of the interaction between search engine optimization and SEM and stability spending.
Strong in strategic wondering with the capacity to force manner development and spot the larger picture
Skilled in mathematics, analytics, and hassle solving
Ability to address excessive volumes of labor whilst prioritizing successfully and hitting promised deadlines
Ability to function as a relied-on aid to help Employees and different departments in knowledge Media and Marketing, using modern projects, and designing technique for project/initiative delivery.
Proficient in Microsoft Office

Education

Required: High School Diploma or GED

Experience

Intermediate degree experience, absolutely functioning large expertise in:

Marketing
Search (search engine optimization/SEM)
Paid Media

Pay & Benefits:

Competitive marketplace earnings from $97,750 in keeping with yr to $108,600 in keeping with yr relying on qualifications and experience. For eligible Leadership and man or woman contributor roles, extra bonus possibilities are to be had and provided at the discretion of the company.

Benefits you’ll love:

Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
Up to a 9.3@401(k) Company match, greenback for greenback, of your eligible pay, in keeping with the paycheck
Potential for annual Profit Sharing contribution in the direction of retirement – while Southwest profits, you profit

<strong>Our Company is an equal opportunity employer. We value diversity and encourage individuals from all backgrounds to apply.
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(Part-Time – Remote) Southwest Airlines – Work From Home Jobs ID-10610